FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL2005 - PRINCIPLES OF MARKETING
 
Learning Outcomes Of the Course 
ÖÇ1Ability to internalize the concepts and phenomena that constitute the foundations of marketing"
ÖÇ2Ability to understand and interpret consumer behavior and use it in shaping marketing programs
ÖÇ3Ability to analyze the roles and interactions of the basic marketing components within the marketing process
ÖÇ4Ability to comprehend strategic planning management and the process of creating a strategic plan, and to learn its methods of implementation
ÖÇ5Ability to have knowledge of issues related to a sustainable environment