FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL2005 / PRINCIPLES OF MARKETING
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1Mucuk, İsmet (2008), Pazarlama İlkeleri, İstanbul: Türkmen Kitapevi.
2Altunışık, Remzi, Özdemir, Şuayıp ve Torlak Ömer (2006), Modern Pazarlama