| 1 | Definition of marketing and basic marketing concepts | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 2 | Historical Development of Marketing Approach and Sustainability. | İsmet Mucuk Pazarlama İlkeleri and Course Notes. |
| 3 | Marketing environment (Macro environment) and Sustainable Development. | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi and Course Notes. |
| 4 | Marketing Environment (Micro Environment) and Sustainable Development | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi and Course Notes |
| 5 | Strategic management process, strategic planning and basic concepts (vision, mission, purpose, policy, etc.), marketing management | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 6 | Marketing information system | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 7 | Market Analysis | Lecture Notes |
| 8 | Marketing Research | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 9 | Market Types (Consumer Markets and Industrial Markets) | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 10 | Market Types (international markets) | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 11 | Consumer behavior | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 12 | market segmentation | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 13 | Target market selection and positioning | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |