| ÖÇ1 | defines international marketing and global marketing |
| ÖÇ2 | defines environmental factors affecting international marketing by giving examples |
| ÖÇ3 | defines international marketing mix |
| ÖÇ4 | informs about breaking into international markets |
| ÖÇ5 | explains the role of culture in international marketing by showing examples |
| ÖÇ6 | gives information about the entry strategies into international markets |
| ÖÇ7 | applies the pricing strategies in international marketing context |
| ÖÇ8 | Designs and applies internationa marketing |
| ÖÇ9 | defines international marketing and global marketing some case studies |