| 1 | Introduction To Global Marketing. | |
| 2 | International Marketing Environment | |
| 3 | environmental factors affecting international marketing- Economic environment | |
| 4 | international marketing research | |
| 5 | breaking into international markets strategies | |
| 6 | product strategies in international marketing | |
| 7 | price strategies in international marketing | |
| 8 | promotion strategies in international marketing | |
| 9 | distribution strategies in international marketing | |
| 10 | organization and control of international marketing | |
| 11 | multinational companies | |
| 12 | Global case studies | |