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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2010 / MARKETING COMMUNICATIONS
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS)
1
Odabaşı, Y., M. Oyman (2011), Pazarlama İletişimi Yönetimi, Mediacat Kitapları
2
Nakip, M.,İ.Varinli,M.Gülmez (2012), Güncel Pazarlama Yönetimi, Detay Yayıncılık
3
Kotler, Philip ve Armstrong, Gary. (2010) Principles of Marketing, Pearson Yay
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