FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2010 - MARKETING COMMUNICATIONS

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The concept and elements of marketing communications 
2The purposes of marketing communications 
3Advertisement Activities and Management 
4Public relations 
5Sales promotion 
6Personal sales 
7Product and Packaging Contact Size 
8Distribution and Price Communication Dimension 
9Direct Marketing and Applications of Artificial Intelligence in Marketing 
10Sponsorship 
11Brand Communication and Brand Placement 
12Trade Fairs and Exhibitions 
13Marketing Communication Planning Process 
14Importance of sustainable marketing