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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR1004 - INTRODUCTION TO ADVERTISING
Learning Outcomes Of the Course
ÖÇ1
Explains the concept of advertising, its types, media, and the advertising production process.
ÖÇ2
Knows the structure and functioning of advertising agencies.
ÖÇ3
Analyzes advertising messages by examining advertising examples.
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