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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR1004 - INTRODUCTION TO ADVERTISING
GENERAL INFORMATION ABOUT THE COURSE
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Practical
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Course Objective
The aim of this course is to examine the fundamental concepts, historical development, functions, and media planning of advertising, enabling students to develop their skills in analyzing advertising strategies and creating creative messages.
Brief Content of the Course
The concept, definition, and content of advertising; historical development process; functions of advertising; types of advertising; advertising and media; planning, implementation, and evaluation of the advertising process.
Prerequisites
Course Objectives
Course Objectives
1
Explain the concept of advertising, its types, media, and the advertising production process.
2
Understand the structure and operation of advertising agencies.
3
Analyze messages by examining advertising examples.
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Basic Vocational Courses
Expertise /Field Courses
Transferable Skills Courses