| 1 | The Nature of Sports Marketing | |
| 2 | Marketing Management in Sports | |
| 3 | Consumer Behavior in Sports | |
| 4 | The Role of Research in Sports Marketing | |
| 5 | Segmentation in Sports Marketing | |
| 6 | Sports Product | |
| 7 | Pricing Strategies in Sports | |
| 8 | Midterm | |
| 9 | Promotion in Sports | |
| 10 | Sales: Management and Applications | |
| 11 | Location or Distribution Strategies | |
| 12 | Public Relations in Sports Marketing | |
| 13 | Coordination and Control of Marketing Mix | |
| 14 | Term Project Presentation | |
| 15 | Term Project Presentation | |