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FACULTY OF SPORT SCIENCE / TRAINING EDUCATION / ANC3041 - SPORTS INDUSTRY AND MARKETING
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
Purpose of the Course The aim of this course is to; To ensure that they can effectively apply basic marketing concepts in all organizations within the sports industry.
Brief Content of the Course
Specific features of sports marketing, sports marketing management process, sports consumers, sports marketing research, designing and developing sports product and organizing price, promotion and distribution components for this change process.
Prerequisites
Course Objectives
Course Objectives
1
To be able to create and develop sports products
2
To be able to design and conduct research on sports marketing
3
To be able to create applicable sports marketing mix strategies
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Transferable Skills Courses