| 1 | To increase conceptual depth in production processes for the fields of Graphics and Painting and to support students in developing their individual art/design language. |
| 2 | To enable students to consciously and holistically apply the principles of typographic arrangement, text-visual relationship, and page design in the field of Graphics; and composition, formal structure, and surface organization in the field of Painting. |
| 3 | To encourage experimental approaches in the use of techniques and materials for the fields of Graphics and Painting; to develop skills in planning, managing, and developing the production process. |
| 4 | To enable the analysis of typography and visual communication principles related to the field of Graphics, and plastic values ??and spatial relationships related to the field of Painting, and to transfer these analyses to practice. |
| 5 | To cultivate a culture of critical evaluation in productions for the fields of Graphics and Painting; to develop the competence to discuss the process and the product in their theoretical, aesthetic, and technical dimensions. |