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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MARKETING / PAZ2032 - EXPORT TECHNIQUES
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Course Objective
It is designed so that students can understand the fundamental elements of international marketing, international market selection, market entry strategies, and how export and import operations are conducted. Legislation and legal regulations related to the concept of foreign trade and customs procedures are also explained. In light of all this information, a project involving the export stages of a product is carried out.
Brief Content of the Course
Fundamental concepts in international marketing, selection of the target market, determining the product's price, distribution and promotion decisions when entering the target market, delivery terms published by the International Chamber of Commerce (INCOTERMS 2010), examination of relevant loading and financing documents, types of exports, stages of export and import operations, export incentives provided by the state.
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