| 1 | Principles and Triggers of the New Marketing Environment | Related units and articles |
| 2 | Micro and Macro environment: Consumers in the digital world | Related units and articles |
| 3 | Strategies and Models for Virtual Worlds, Online Marketing. | Related units and articles |
| 4 | Social media, E-CRM and relationships Related units and articles | Related units and articles |
| 5 | Digital marketing research and control of e-marketing activities, E-Metrics, web analytics | Related units and articles |
| 6 | Midterm exam | Related units and articles |
| 7 | Marketing, selling and innovating on social media | Related units and articles |
| 8 | Müşteri Yönetimi | Related units and articles |
| 9 | Technologies in the game | Related units and articles |
| 10 | The value of E-pricing and E-branding, E-purchasing behavior | Related units and articles |
| 11 | Case Study | Related units and articles |
| 12 | Case Study | Related units and articles |
| 13 | Digital Ecosystem, Digital Disruption and Changing Business Models | Related units and articles |
| 14 | Final exam | Related units and articles |