| 1 | The concept of customer and client relations, clients today. | Book (1) and Books (2) |
| 2 | The importance of customer relations and customer communications for businesses. | Book (1) and Books (3) |
| 3 | Stages of the relationship and the customer relationship. | Book (2) and Books (3) |
| 4 | Benefits of the Concept of Customer Relationship Management and Customer İlşkilerinin. | Book (1) and Books (2) |
| 5 | Customer Relationship Management structure and properties. | Book (1) and Books (2) |
| 6 | New Dimensions of Value Creation in Customer Relations and Customer Relations. | Book (2) and Books (4) |
| 7 | Customer Analysis and Customer Lifetime Value analysis. | Book (3) and Books (4) |
| 8 | Mid-term (mid-term exam) | |
| 9 | Customer complaints and customer relationship management. | Book (1) and Books (4) |
| 10 | Customer contact development strategies and the Future of Customer Relationship Management. | Book (2) and Books (4) |
| 11 | Customer Relationship Management and Marketing. | Book (2) and Books (3) |
| 12 | Customer Relationship Management and Sales Force Management. | Book (2) and Books (3) |
| 13 | Customer Retention, Customer Acquisition, Customer Service and Quality. | Book (1) and Books (2) |
| 14 | Customer satisfaction and loyalty and customer acquisition and retention. | Book (1) and Books (2) |