| ÖÇ1 | Explain the basic concepts involved in marketing research |
| ÖÇ2 | Define marketing research process and design a basic marketing research project. |
| ÖÇ3 | Formulate the research problem, hypothesis and establish the necessary methods of analysis |
| ÖÇ4 | Decide what information and data is necessary for marketing research and find appropriate scales or develop them. |
| ÖÇ5 | Make the survey design, determine the sampling procedures in the data collection process, |
| ÖÇ6 | Know the basic statistical analysis methods, evaluate results and make inferences about the findings |
| ÖÇ7 | Prepares report of marketing research. |