| ÖÇ1 | Defines the basic concepts of microeconomics and macroeconomics (supply-demand, market types, inflation, unemployment, etc.). |
| ÖÇ2 | Interprets economic indicators (GDP, inflation rate, exchange rate) and analyzes their impact on marketing strategies. |
| ÖÇ3 | Analyzes consumer behavior in terms of economic factors (income, price, preferences). |
| ÖÇ4 | Compares market structures (perfect competition, monopoly, oligopoly) and evaluates their impact on marketing tactics. |
| ÖÇ5 | Explains the impact of the international economy and global markets on marketing processes. |
| ÖÇ6 | Develops marketing plans and conducts competitive analysis using economic data. |
| ÖÇ7 | Evaluates the impact of economic fluctuations (recession, growth) on customer preferences and sales strategies. |
| ÖÇ8 | Understands sustainability of economic growth and development |