| ÖÇ1 | Ability to acquire and interpret theoretical knowledge about electronic commer |
| ÖÇ2 | Ability to acquire and interpret theoretical knowledge about electronic marketing |
| ÖÇ3 | Ability to learn the electronic marketing mix |
| ÖÇ4 | Ability to learn global markets |
| ÖÇ5 | Ability to learn global competition |
| ÖÇ6 | Ability to learn the factors affecting marketing on the internet |
| ÖÇ7 | Ability to develop marketing strategies on the internet |