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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2011 - CONSUMER BEHAVIOR
GENERAL INFORMATION ABOUT THE COURSE
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Course Title
Theoretical
Practical
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Turkish Name of the Course
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Course Objective
The aim of this course is to explain how consumer behavior is formed and which factors influence it, enabling students to analyze these behaviors and develop the ability to make effective decisions.
Brief Content of the Course
Consumer behavior models, factors affecting consumer buying behavior, consumer decision making process, consumption habits and environment, sustainable consumption.
Prerequisites
Yok
Course Objectives
Course Objectives
1
Learning about the personal, social, cultural, and psychological factors that influence consumer behavior and evaluating their impact on consumption decisions.
2
Understanding consumer behavior models and analyzing how these models change over time.
3
Comprehending the relationship between consumption habits and the environment to make conscious and sustainable consumption decisions.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses