| 1 | What is a text? How to create an effective message in verba and written form? | [1] |
| 2 | What is an advetisement text? What are the structural features of it? | [1], [2 ] |
| 3 | How to set up a relation of shape and meaning in advertisement texts. | [1], [2 ] |
| 4 | What are the characteristics of advertisement channels? | [1], [2 ] |
| 5 | What are the stylistic and content rules for different channels? | [1], [2 ] |
| 6 | How can we create sustainable advertisements. | [1], [2 ] |
| 7 | What is creativity and how is a creative idea emerge? | |
| 8 | The importance of positioning. | |
| 9 | Presentation of done homeworks and analysis | |
| 10 | Presentation of done homeworks and analysis | |
| 11 | Presentation of done homeworks and analysis | |
| 12 | Presentation of done homeworks and analysis | |
| 13 | Presentation of done homeworks and analysis | |
| 14 | Presentation of done homeworks and analysis | |