FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR1002 - INTRODUCE TO PUBLIC RELATIONS

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1Meeting with students, the aim of the course, the techniques of teaching a lesson and sharing the general ınformation about measurment and evaluation  
2What Is Public Relations? The Historical Development Of Public Relations1-2,6
3Models of Public Relations2,4
4Public Relations and Target Audience5, 7
5Relationship of Public Relations with Other Areas2,5
6Communication Tools and Methods of Public Relations2-6,8
7Basic Activity Areas of Public Relations2-6,8
8Case Studies2-6,8
9Public Relations and the media 2-6,8
10Organizations Arranged By Public Relations Directed Towards the Media2-6,8
11Case Studies2-6,8
12Qualities, Role and Functions of Public Relations Applicators4
13Student Presentations 
14Student Presentations and General Evaluation